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How to Choose the Best Website Builder for Your eCommerce

How to Choose the Best Website Builder for Your eCommerce

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February 19, 2023

How to Choose the Best Website Builder for Your eCommerce

Last Update

1 year ago

Building a website can be challenging, but with the right website builder, it can be made much easier. Website builders such as Shopify, WordPress, Wix and GoDaddy make it easy to create an attractive and functional website without having to learn coding or design.


When choosing the right website builder for your needs, there are many factors to consider. You’ll need to decide which platform is best for you based on features like ease of use, customization options and cost. Additionally, some platforms offer more specialized features than others that may be better suited for certain types of websites.

Factors that you need to consider when choosing a perfect website builder

Handy and Easy To Use

Look for a website builder that is easy to use and does not require a lot of technical knowledge. There are a few ways to determine if a website builder is easy to use:

1. Offers free trial – Most website builders offer a demo or trial period. During this time, you can use the platform and see if it’s easy to use and if it has the features you need. Shopify offers free trial take advantage of this period to test out the platform and see if it meets your needs. 

2. With Positive User Reviews – Look for user reviews and feedback on the website builder you’re considering. See what other users are saying about the platform’s ease of use, and whether or not they found it simple to use.

3. Interface and design – Take a look at the website builder’s interface and design. Is it clean and easy to navigate? Are the tools and features organized in a logical way? A well-designed interface can make it easier for you to use the website builder.

4. Support and resources – Check if the website builder offers customer support, tutorials, and other resources that can help you learn how to use the platform. If the website builder offers helpful support and resources, it can make it easier for you to use the platform.


WordPress chat is currently available 24 hours a day from Monday to Friday but for selected plans, only unlike Shopify, Shopify offers 24/7 support, you can contact the Shopify support team by emailing them, or starting a chat with a live agent on their website.

Personalize options

Choose a website builder that offers a wide range of customization options to make your eCommerce site unique. You can usually find information about the customization options of a website builder on their website or by checking their documentation. Look for features such as the ability to customize templates, add custom code, or integrate with third-party tools.

You can also look for customer reviews or testimonials to see how other users have found the customization options of the platform. Additionally, some website builders may offer free trials or demos, which can give you a chance to try out their customization options and see if they meet your needs.

E-commerce Features

Ensure that the website builder has all the eCommerce features you need, such as a shopping cart, payment gateway, inventory management, and shipping options. Shopify, WordPress, and Wix are popular website builders with eCommerce capabilities. Here’s a brief comparison of these platforms:

Shopify Pricing List

A dedicated eCommerce platform, making it ideal for online businesses. It offers easy setup, customizable templates, and a range of features including inventory management, payment processing, and marketing tools. Shopify has a monthly fee, which starts at $29 per month for the basic plan.

Shopify Pricing List
WordPress Open-Source

A popular platform that can be used for creating various types of websites, including eCommerce sites. It is open-source and free to use, but requires hosting and domain registration. WordPress offers a range of eCommerce plugins such as WooCommerce, which is a popular choice for creating online stores.

Wix Pricing List

A website builder that offers eCommerce functionality through its online store feature. It has a drag-and-drop interface that allows users to easily create and customize their website. Wix offers a range of templates, payment options, and integrations with third-party apps. Wix has a free plan, but to access eCommerce features, users need to upgrade to a paid plan which starts at $23 per month.

SEO Capabilities

SEO Apps Shopify

For Shopify offers a variety of SEO apps that can help improve your store’s search engine ranking. Some popular SEO apps on the Shopify App Store include: Plug in SEO, SEO Manager, Smart SEO, and SEO Image Optimizer. These are just a few examples, there are many other SEO apps available on the Shopify App Store that can help you improve your store’s SEO.

In WordPress there are a lot of plugins that you can use to boost your SEO performance, We do recommend to you use Yoast SEO it is an important plugin for WordPress websites as it offers a range of features to improve your website’s search engine optimization (SEO). The plugin helps you optimize your content for search engines by providing a variety of tools such as a page analysis tool, meta tag and title customization, XML sitemaps, and more.

It also provides suggestions on how to improve your content’s readability, keyword usage, and other important SEO factors. Overall, Yoast SEO can help you improve your website’s ranking and visibility on search engines.

Wix in the other hand offers built-in SEO features and tools to help optimize your website for search engines. This includes the ability to customize meta tags, add alt text to images, create search engine-friendly URLs, and more. Wix also has a built-in SEO Wiz that provides a step-by-step guide for optimizing your site. Additionally, Wix offers SEO apps that can be installed to further enhance your website’s search engine optimization capabilities.

Mobile Friendly

Mobile Friendly Website

Most website builders nowadays offer website responsiveness. With the increasing use of mobile devices for browsing, it has become essential for websites to be mobile-friendly and adaptable to different screen sizes. The majority of website builders provide responsive design templates that adjust the layout and content of the website based on the device used to access it. Additionally, some website builders also offer tools to test the responsiveness of the website and make adjustments accordingly.


One of the most important is pricing. Yes, pricing is an important factor to consider when looking for a website builder for your eCommerce business. You should look for a website builder that offers pricing plans that fit your budget and provide the features and capabilities you need to run your business effectively. Some website builders may offer free plans or trial periods, which can be a good way to test out the platform before committing to a paid plan. You should consider any additional costs associated with the website builder, such as transaction fees, hosting fees, or app fees. It’s important to evaluate the total cost of ownership when making your decision.


In conclusion, the right website builder for your business will depend on the size of your business, your budget and the type of products you sell, and how much customization you need. Make sure to consider all factors before making a final decision to ensure that you choose the best platform for your needs.

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